Top tech and marketing trends for 2021

Email marketing is still the most effective marketing tool

As far as marketing trends for 2021 go, email marketing is still going to be the top dog. Because let’s face it, it’s THE most effective marketing tool for your online business.

Automated processes play a huge role in the marketing trends for 2021

Something else Mailerlite mentions within that same blog post is the rise of no-code tools. No-code tools are designed to help non-technical users create apps, websites and automations, without needing to understand coding or create complex workflows etc themselves.

If you want to grow in 2021, you need to be online

COVID meant a lot of businesses needed to pivot and get online in 2020 — and this is likely to continue to be the case in 2021. Business owners are now seeing how crucial it is to have an online presence, as well as understanding how online tools and solutions can really benefit their businesses.

Integrated social media shopping experiences are key to online selling success

Talking of online experiences, the role social media channels play in your marketing funnels will change more during 2021. As Forbes points out in their digital marketing trends for 2021 article, social media always used to be part of the discovery phase.

One of the top marketing trends for the year ahead: Your online content needs to be relevant

With more and more businesses getting online, competition is growing. As Convince & Convert mention in their content marketing trends for 2021 article, you want to stand out from the crowd, your content needs to be relevant.

Marketing trends for 2021 revolve around smart remarketing

Convince & Convert also go on to talk about the importance of remarketing. Because as we all know, it’s no good getting in front of your ideal audience once and giving them the answers to their questions, only to disappear without a trace aftwards!

The 3 top tech tools you need to try out in 2021

And talking of marketing trends, I want to introduce you to Flodesk and Cixli — two new top tech tools to try out in 2021. Flodesk is a new(ish) email marketing tool and Clixli is a new all-in-one platform. The reasons I love them are as follows

Top tech tool #1: Flodesk

Email marketing tool Flodesk is simple to use and very visual. If you have a visual brand or product business it’s definitely worth you checking it out! Click to check out Flodesk.

Top tech tool #2: Clixli

Clixli is a very reasonably priced all-in-one solution. With pricing starting from $27 per month for one website and one funnel, this website and funnel builder is something you’ll want to investigate and try out. Click here to check out Clixli.

Top tech tool #3: Voxer

I know Voxer isn’t new, but I’m seeing more and more coaches offering packages via Voxer and have seen the benefits of using it myself with my clients. It’s a really quick and easy way of communicating via voice or text, to coach or feedback on things your clients need help with. It’s also especially useful if you’re a mum and have kids about (will come in handy if the schools shut again)! You can check out Voxer here.

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