The email sequences you need to have in place

If you’re looking to implement email marketing in your business, there are several things you need to have in place. Firstly, you need to have a free offering — known as a lead magnet. You then encourage opt-ins, by creating and using a landing page with an opt-in form for your free offering. Once you’ve set up your landing page to capture email addresses, you need to make an effort to stay in touch with your…