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A good opt-in page is essential if you want to increase your mailing list and make more sales. An Opt-in page allows visitors to sign up and give you their permission to send them follow-up emails that keep them updated on your news and offers. It’s also the first step within your sales funnel, as when they opt-in, they’re registering their interest in your business, products and services.

But it isn’t always easy to get your visitors to hand over their contact information. People are more alert to the fact that in opting in, they’re going to get emails —…


Choosing tech is something that can be pretty stressful for so many business owners. Often, this is due to the sheer number of available options you have, as well as the uncertainty about what tech you need to get things set up and running for your business.

But tech selection doesn’t have to be overwhelming or headache-inducing! Here are some pointers to help alleviate the stress and help you make confident decisions that are right for your tech needs.

[Heads up; this post contains affiliate links. If you click on any of the links within this post and subsequently make…


Working for yourself has many advantages. You can set your own working schedule and adjust it as needed. But when it comes to preparing your business for the summer holidays, that advantage can quickly become a disadvantage. Why? Because you suddenly realise how difficult it can be to actually take time away from your business!

It’s not so easy to down tools and take a break away when your business is reliant on you. …


If you’ve created a lead magnet for your business and are using it to grow your list, you’re off to a good start. But if you want to build on the know, like and trust factors of business whilst encouraging your list to buy from you, you also need to create a good nurture sequence too.

Why? Because half of those subscribers on your list aren’t yet ready to buy from you. Your nurture sequence helps build the relationship between you and them. And it helps them get to know you better.

But if you’re wondering what to write in…


Are you looking to create a lead magnet? If so, Canva is a great solution. It’s quick and easy to use and is packed with features to help make life easier for you. So whether you’re looking to create a downloadable PDF document, such as a workbook, ebook, planner, checklist, this blog gives you an overview of how to create a lead magnet with Canva.

If you’d prefer to watch a step-by-step walkthrough, I’ve created a quick video tutorial showing you exactly how to use Canva, and you’ll find that below. …


Do you have a lead magnet for your business? It’s an essential freebie resource that will attract your ideal clients and help turn them from subscribers into buyers. But it’s only valuable to them and you if you actively promote it! So let me ask you — do you know how to promote a lead magnet?

Unfortunately, it isn’t something you automatically know how to do when starting in business. Yet, done well, it can help you grow your list faster, showcase your expertise and put you in front of many potential warm buyers. …


Lead magnets are something all businesses need if they’re looking to grow a mailing list. It’s an essential tool for subscriber acquisition and is of value to both you and your subscribers. The very best lead magnets help your subscribers make that first step toward becoming a loyal subscriber and a new buyer.

But how can you create a great lead magnet? Read on to find out how to make the best lead magnets for your business and your subscribers!

The best lead magnet is something your ideal subscriber will consume

Because it’s your subscribers that are key here. You could create what you think is the best lead magnet you’ve…


Lead magnet ideas are something all businesses need if they’re going to build their own mailing list. But sometimes you just don’t know what ideas are good and which aren’t so great. I recently shared with you some ideas for lead magnets in this blog post. However, in today’s blog, I’m going to give you specific ideas for some of the most popular niches, along with some examples you can go and check out for inspiration.

Many of the clients I work with are based in these four key business niches — coaching or consulting, alternative therapies, Virtual Assistant, and…


All business owners need to set up a nurture sequence and build a relationship with their customers, especially if they want to make more sales! That’s why it’s so important to have a mailing list. It enables you to gather together a list of people interested in your and your business. But it also gives you a platform to send out regular emails to them, so you nurture a relationship with each subscriber.

In the last blog, we looked at how you can set up an opt-in form and embed it onto your website. Your next step is to set…


All businesses need to have their own mailing list. It’s how you can build a dedicated database of people interested in you and what you sell. But to create that list of names, you need a form to capture their details. This is why you need to set up an opt-in form to collect leads in Mailerlite.

Once you’ve created and set up an opt-in form, you need to take the code and embed it on your website. It’s quite an easy thing to do, and I’ve created this blog post to give you an overview of how to do…

Lisa Pierce

Marketing & Tech Strategist. I help business owners bypass tech stress and scale online. Strategy | Automation | Tech | Connecting Dots

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